"Cimabue Cimabue do a wrong thing and the two" great northern popcorn someone who is my age surely remember, the most popular spot at the turn of the '60s and '70s by all the children even though advertising a bitter elixir of life. It is the thing that came to my mind when I read this news from the United States, the partnership between the group Heinz and Coca Cola Plant Bottle for a new project, great northern popcorn an ecological packaging that from June will mark the bottles great northern popcorn of Heinz, which will be made thanks to the recycling of bottles of Coca Cola. This partnership is an example of how companies are working to advance technologies to meet consumer expectations for the environment and the health of the planet. The project aims to reduce dependence on non-renewable resources, the Plant Bottle great northern popcorn are already in circulation with Coca Cola, have looks and functions just like traditional PET plastic, but remains fully recyclable. The only difference is that 30 percent of the material has vegetable origin product with an innovative process that transforms the natural sugars present in plants in a key component for PET plastic. The new packaging will be identified by a special logo and allow according to the press release the group Heinz to reduce great northern popcorn greenhouse gas emissions, solid waste, water consumption and energy consumption by at least 20 per cent by 2015. In 2010 alone, the use of this packaging eliminated the equivalent of almost 30,000 llate tonne of carbon dioxide, equivalent to about 60,000 barrels of oil Plant Bottle can be found in nine markets including Canada, great northern popcorn Mexico, Chile, Brazil, Japan , Denmark, great northern popcorn Sweden, Norway and the United States. The Coca-Cola Company plans to expand to more than a dozen new markets in 2011. Consumers will be able to identify the new bottles from Heinz label that mentions de: "Guess what my bottle is made." Now Coca-Cola is also expected that other companies are willing to enter into a partnership with her. The sending of this press release has generated immediately to the bag of Chicago, the food commodities increased the price of sugar which already had doubled in the last year, but what does the sugar? The plant from which the ethanol to produce the Plant Bottle is sugar cane that comes from Brazil, the sugar industry is at least one year in severe shortage great northern popcorn because of different usage of the plant (both as fuel ethanol great northern popcorn as a raw material industrial raw alternative), this news threw gasoline on a fire, triggering new speculation. The green policy of the two companies, it translates into a price increase in general, is likely to be so paid by all consumers voluntary great northern popcorn and involuntary, involuntary consumers who consume p roducts with sugar whose price will rise and those who will buy at a price more bottles of Coke is that of Heinz ketchup. The risk is that this new green economy likely great northern popcorn to make only stay at green consumers. The savings in terms of CO2 and barrels of oil fatten the accounts of someone great northern popcorn at the expense of others, beyond the fact of how much economic environment we must cultivate sugar cane and then burn the Amazon rainforest to meet the demand of the two " smart "American companies? There may be alternatives? great northern popcorn It seems to be missing in this project evaluations of alternatives. An original way to do green economy and especially of great social responsibility are the two years that the prices of raw materials due to financial speculation rise, countries with faltering economies to the brink and insurrezzione, this communication was like throw oil above! I do not believe it at random but at the same time I wonder if the preservation of the planet great northern popcorn and the environment goes through this method?
After the controversy over the caramel coloring great northern popcorn did not take this other news for Coca Cola "Cimabue Cimabue you do something wrong you two 'Posts Related Contents: Financial speculation on Sugar, Financial speculation on cereals, financial speculation on cocoa
But how can you trust these two mega companies? certainly do so only their interests masking them behind the innovation that apparently great northern popcorn use less resources of a certain type but definitely use other currently invisible, but that will jump 'out the most' soon. I like your association with Cimabue, but lasted as these carousels? seems a very long time. . . good Gunther let us know! Reply Delete great northern popcorn
I am very skeptical in front of these alleged natural choices. rather, I think it is the latest trend for increase
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